Mobile and online games are more popular than ever. Given the worldwide popularity of online gaming, esports, the rise of AR and VR, online gaming platforms. Online gaming players and viewers are more than ever. The billion success stories of the last few years: Angry Birds, Candy Crush, Clash of Clans, Flappy Bird, Pokemon Go are just a handful of games in the vast market.
Mobile games now occupy 50% of the market, and consumers are looking to smartphones. Between the more powerful platforms and
the social nature of mobile games, players are more likely to download mobile games than to play on laptops or dedicated gaming devices. Mobile games account for 59% of the total market share in 2021 and have 2.3 billion players worldwide.
Here are some trends and tips for companies unfamiliar with the game development market.
Streaming and Advertising
It isn’t only about watching movies online now it’s also about watching game streaming for enthusiasts. Google announced exciting trends affecting the “Project Stream” gaming environment. Google has partnered with game giant Ubisoft to stream the very popular Assassin’s Creed.
Odyssey through Google Chrome.
Analysts said millions of gamers in 10 countries with sufficiently fast broadband, 1080p at 60 frames. We expect this to be a popular move as we can play the game on—streaming and playback per second.
Influencer Reaching more audiences
Celebrities were considered game ambassadors, which is unusual in the industry, but game companies are looking for games beyond their traditional audience to drive revenue and upsell opportunities. It shows that it is. Toon Blast’s creator, Peak Game, featured Hollywood actor Ryan Reynolds to promote the game in the world’s first celebrity-led performance marketing campaign. A total of 30 scripts were created and filmed to see if the campaign would have the most significant impact on “natural” development. Increased traffic and downloads on social media and TV ads. Another record-breaking example of celebrity influencer power is when Drake and others with profound influence promoted Fortnite on Twitch.
Mobile-first Gaming
Western gamers, and therefore gaming companies, are also slow to switch to mobile gaming platforms. In 2015, Japanese game studio Konami announced that it would focus on mobile devices. Players in China and Southeast Asia play more games on their mobile devices than players in Europe and North America. Western gamers and producers have finally caught up with the smartphone, which plays more games than any other device.
Regulatory challenges associated with in-game cashing
In response to adverse media reports, regulators say that game companies make money through this channel. We are cracking down on the ability to produce.
Location-based AR and mobile games will allow players to interact with the local environment and become popular next year. We have already seen the overwhelming success of Pokemon GO. With more gamers owning portable devices and wanting to participate in an AR environment than ever before, developing games that take advantage of this trend proves beneficial. As the popularity of eSports grows in parallel, it’s for companies offering complementary products and services and entrepreneurs who want some of the action. It is worth considering entering the gaming sector.