Videos are playing an increasingly important role in communication.
Watching movies generate real emotions
There is no other way that you can convey emotions through so many channels as through movies. While most media are one-dimensional and only address one purpose, film production offers several.
This includes the moving pictures, the spoken language, the written language, the music as well as the noises of the actions. You can convey emotions on all of these channels, sometimes more obviously, sometimes more subtle.
In the film, you can design all elements to match a mood and message. The viewer will then understand your message exactly as you design it.