Majority of us are aware that indie filmmakers wear a lot of hats. You may be addressing and shooting and drafting and lighting and doing plenty of the leg work for your own productions. However, another obligation—one that is about fairly essential but can quickly fall by the wayside amid all these jobs—is marketing, which must be done early and regularly to make all the other works worthwhile.
1. Use Social Media
If you’re not already into participating and using hashtags, now’s the perfect. Social media might seem a long way from the sepia-toned days of yore, but it’s a priceless way of reaching out to likeminded people, seek your fans, and establish buzz for your forthcoming announcement. You may also want to live stream and acquire twitch viewer bot for more viewers.
2. Crowdfund it
With plenty of sites that offer crowdfunding, funding for independent movies has been changed; it’s now feasible for a movie or project to be completely sponsored by online contributions. Crowdfunding is not only one of the most common methods to fund your film today, it’s also a wonderful way to get prospective audiences on board with your film early. In other words, this is also marketing.
3. Trailer it
An appealing trailer can be equal to a thousand promotional tweets. This is a critical perspective of your strategy; you are, after all, a movie maker. It must be within your skills to compose a good quality trailer for your project. YouTube and Vimeo are excellent programs for uploading teaser trailers and longer versions, especially as you can link them with your other social media platforms & increase traffic to your website or social platforms.
4. Blog it
Every film fan loves the Bonus Material section on a DVD, but those are entirely relics of the past now. Nevertheless, your own blog can have similar effect. In regards to marketing, it’s not just the movie itself that can ignite people. They want to learn how you make it, the struggles, the achievements, the bloopers, behind the scenes, and other small things they don’s see on camera.